Marketing in 2016, 9 Strategies that are Working Well Today?

The marketing industry is constantly adjusting to changes in trends, and technology. Every year, digital marketing undergoes changes and transformation and brands have to keep up with the dynamic environment to be able to survive in the overtly competitive marketing world. This usually involves strategizing, thinking up innovative ways and seizing opportunities to stay ahead of the usual marketing channels everybody knows.
Let’s talk about those marketing opportunities that marketers have seized upon that is working out well this 2016.
1.      Target-able Video Marketing

As the age of smartphone and social media continues to blossom, marketers are now looking to build up long term relationships and more customer interaction. Getting and keeping the attention of consumers and potential consumers is an important factor in marketing. Obstructive pop up mobile ads are not achieving marketing goals as much as they annoy mobile phone users. Social media giants like Youtube, Facebook and Instagram have enabled an environment for customer reach and long term relationship establishment by using targeted video ads, which is an interesting way for brands to reach interested consumers on their feeds and build a customer base. This year a lot of brands have seized the opportunity to reach out and stay connected to their customers with interesting and attention drawing targetable marketing videos, investing massively in Facebook video ads and reaping the results with products sales and direct response.

Also, Millenials connect more with Instagram video ads and Snapchat — the new social media rave, with its “less is more” exclusive content-with-an-expiry-date video marketing. Brands such as ESPN are thriving with this method of marketing, reaching more consumers and potential consumers than they did last year.
3. Content and Interactive Marketing

As long as the brand product is of good quality marketers are thriving on good content marketing which in turn generates sales. This year has brought about an increase in sales and services due to savvy content marketing which involves marketing using websites and blogs and giving useful advice about products and services.
Marketers are focusing more on building the websites and blogs of brands as a channel to pass on marketing ideas and valuable marketing advice to consumers. People read this information on the brand website, use and share the ideas and products they find appealing or useful with their friends. Some of these people see the quality of the product and information and decide to use the products and services.

Blog posts can be good content for search engines and all but this year, attention is also shifting from static content toward more engaging types of content. This is the reason, video ad marketing on social media is a big hit this year and content plans are changing as marketers are including and using interactive contents like games to keep people clicking, swiping and sharing information with friends and boosting sales and services. This new marketing tool is working out as marketers are finding addictive ways to keep consumers engaged for long periods of time.
3.      Email Marketing

Marketers are still thriving on email marketing. Email marketing is an important marketing tool and it is also cost effective. Email marketing allows you to build your consumer list and also puts you in control.
4.      Marketing Automation

Marketing automation trend is making everything easier for marketers and enabling a wide and focused marketing reach at the required time. Marketers now have more time to build up on content and with automation marketing, the consumers are  identified and reached.
Using a marketing automation agency or platform allows for email scheduling, automated social media posting, segmenting contacts, and content management and even allows your scheduled campaign, marketers, or your marketing agency to update and keep track of your consumers while you are busy or asleep. This automation trend is the rave this year and it’s with good reason that brands are all on board, agreeing that automation marketing brings more focus, result delivery and profit without compromising quality.
5.      Clear Differentiation

Most Marketers are setting themselves apart from the rest this year. Instead of joining the bandwagon, marketing is now streamlined and defined to help consumers quickly understand the services being offered by the particular brand and the advantages and benefits of the brand’s products and services from other similar products and services. This clear definition and differentiation informs consumers of the benefits of a brand and has resulted in increased sales of products.
6.      Customer Feedback and Engagement

Marketers are now building around feedbacks, and testimonials through customer engagement. Surveys have made a comeback this year as marketers are surveying consumers to get feedbacks about the quality of the products and services of brands. Marketing goals are now reached through product improvement ideas which come from consumers’ suggestions on ways for brands to improve their products and services.
7.      Give the Lead To Consumers

When people post their testimonials and cool surfing videos on Instagram and tag a surfboard company, they are not necessarily doing it to help the brand but want their super cool moments to be seen by others. This year we are seeing a growing trend in marketers and brands seizing on these moments and content endorsement by the consumer, by creating a story in which customers are the lead, making them feel it’s all about them and encouraging more participation than when it is all about the brand. 

By marketing content this way, they encourage massive consumer patronage and participation that builds up brands because real customers using the product bring to the fore, the authenticity of the brand and its products.
8.      Bluetooth Beacons and Location-Based Marketing

The new and productive marketing strategy which is working out exceptionally well for marketers and brands this year is content information delivery to targeted users near the location of product sales or services. 

Here is an illustration of how it works

This year has seen an increase in marketers using Bluetooth technology and push notifications to target nearby devices, audience and customers especially near retail locations and tradeshows.

Bluetooth enabled beacons used by marketers in promotions through sending and delivering marketing information and ideas are a cost effective solution to location based marketing and marketers are reaping the results of the advantage of alerting consumers of products when they are close to engagement centers, as this has increased product interest and sales.
9.      Relationship Marketing

In order to foster better customer loyalty, and long-term engagement, relationship marketing is the new trend which is doing well for brands and businesses.
Through applications and mobile technology, marketers are building a strong and loyal program that fosters long-term engagement. Brand applications with enabled notifications that keep consumers and app users informed of new products and improvement in old products has increased the sales of these products while achieving the aim of these marketing strategies.

This year, the new, old and divergent marketing options are giving marketers a wide range of marketing strategies to choose from. Diversifying to build up the brands and improve the product sales and services is the goal and these options are working well for marketers this year.
With easy and smart marketing strategies that actually work, brands are no longer chasing the latest big story but focusing on what makes them unique and building a community and following around it.